Newsbase
Everything you need to know to write content that works.
The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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SEO trends 2018
In 2018 you still want to rank as high as possible in relevant search engine results. But the developments in SEO-land never cease. Which methods will work just as well next year as they...
5 reasons why User Experience (UX) is important for SEO
Have you ever stumbled upon a website with endless paragraphs of text, hard-to-complete forms (information incomplete - what do you mean?!), unclear navigation (where am I supposed to...
The 3 biggest SEO myths debunked
Sometimes it seems like you need to invest significant capital to rank even the slightest bit higher in Google’s search results. And while quality costs money, of course, the complexity of search...
KEEP creating engaging content: Here’s how to do it
Have you ever posted an article on LinkedIn, your website, or newsletter that reached hundreds or even thousands of people? And did that lead to more messages from (potential) clients than usual?...
One minute pitch Textmetrics @ Accenture Innovation Summit
The very best of the Dutch innovators, joined by corporates, influencers and partners, came together at the 11th edition of the Accenture Innovation Summit on October 27th. As a term winner of the...
The Google Hawk Update and the impact on local SEO
On August 22nd 2017, Google seems to have released a big algorithm update. The update is called "Hawk" by the SEO community. In this blog you will read all about this update and the impact for your...
Textmetrics launches Sitecore and Expression Engine plugins
Textmetrics is now available for Sitecore and Expression Engine. With our partners Suneco and Dunique we have developed plugins for both CMS's. These plugins enable Sitecore or Expression Engine...
Price winners social voting Accenture Innovation Awards
As you might have heard, Textmetrics is the third term winner of social voting for the Accenture Innovation Awards! As a term winner, we’re invited to pitch at the Innovation Summit on October 27th,...
The most important SEO facts that matter
SEO could be an effective way to upgrade your position in the Google search engine results. We all know that a high position in the Google rankings can help you to gain more trust, get more...
Textmetrics third term winner social voting Accenture Innovation Awards
We’re happy to announce that Textmetrics is the third term winner of social voting for the Accenture Innovation Awards! In the last two weeks we’ve collected the most social votes (Twitter, Facebook...
Textmetrics has been nominated for the Accenture Innovation Awards
We're proud to share great news with you! Textmetrics has been nominated for the Accenture Innovation Awards in the category Intelligent Enterprise. And you can help us win this public award by...
9 Things Your SEO Agency Can’t Solve (Or Do) For You
SEO agencies love to get involved and help out, but don’t expect your SEO agency to be able to solve all your problems. You need to take ownership of key online marketing tasks like content creation...
Textmetrics update : competitionchecker, inspiration and more
First of all, let me start by saying that we are very very happy with all the feedback that we have received from all Textmetrics users! We are trying hard to add as much as possible in our frequent...
Eight Things to Consider Before Starting a Blog for Your Business
The blog is arguably one of the hottest tickets in internet marketing. It comes as among the cheapest, most effective forms of advertising in existence, and if yours comes out a success, you'll...
Hi, my name is Fred! I’m your latest Google update 🙂
Some will love him, some will hate him... Fact is that Fred is here, and he is here to stay 🙂 In case you don't know Fred yet, let me introduce him to you. In short: Fred is Google's latest...
5 tips to increase your rankings in 2017
The changes of Googles algorithms, more than 500 times a year, have definitely an impact on the rankings of your website. In this blog we’ll give you five tips to get higher results in Google this year and more traffic to your website.
Business blog part 5: Writing, planning and promotion
In the fifth part of the business blog series we discuss the writing, planning and promotion of your business blog. In the first four parts of the business blog series you’ve done all the research to create a good base for your business blog. With the help of your content train, you’ll be able to make a quick start with your blog….
Textmetrics launches Craft and Joomla plugins
Textmetrics is now available for Craft and Joomla. For both Content Management Systems Textmetrics developed plugins. These plugins enables Craft or Joomla users to the Textmetrics SEO suggestions...
Business blog part 4: Content train for highest conversion
In this part of the business blog series we’ll continue to make a content train for your business blog. This is the last step to deciding which subjects you’ll write about. In the previous blog of the business blog series, we discussed choosing the right keywords based on competition, search volume and relevance….
How to find the most interesting keywords for SEO?
Keywords are the key to your online SEO strategy. Whether you have your own (business) blog, website, web shop or another online platform, these words can help you to give guidance to your content...
Win the SEO competition: small websites versus big players
It may seem impossible; beat the big players in the online SEO world as a small blog or website. These websites have all the recourses they need. How could you compete against them? You can read thinks like “domain authority decides your Google ranking”, all over the internet. In this field, the big players always win. Why should you even try to spend your time, money and efforts into something that might seem useless with this enormous competition?
Business blog part 3: Do keyword research
Based on the data you’ve collected by mapping the customer journey, like we explained in the previous blog, you’ll be able to look for specific subjects and keywords to write about. This process is called ‘keyword research’. This research is meant to find the ‘words’ that you should use as the ‘key’ to your blog to support the visibility in Google. You choose the right keywords by using some variables to rate your keywords, like search volume, competition and relevance…
Business blog part 2: Map the customer journey
You’re going to map the customer in as many useful ways as possible. Look at online and offline behaviour. In every single situation you have to decide which way of customer research works the best for your business and blog. In part two of the business blog series, we’ll explain these techniques to map your focus groups so you can start using them as a preparation for your own business blog…
Business blog part 1: Explore your target audience
A business blog could be a way to contact your customers through the search engine. If you write about the right subjects and design your blog to respond to the needs of your potential customer you’ll be able to ‘manipulate’ them into doing what you want them to do. SEO isn’t just keyword cramming and link spamming anymore. The heart of your new online strategy should be: ‘understand your target audience and provide the information…
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